Marketing Analyst (Full Time)

Job description:

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
Responsibilities
• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

No. of Positions available: 2

Skill(s) required:

• Structured thinking with excellent analytical approach
• Expertise in Advanced MS Excel
• Hands on knowledge of SQL, is preferred
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns

Who can apply:

• 1-3 yrs work experience as a Marketing Analyst or similar role

About Us:

We are a home-tech start-up, powered by a mix of Image Processing, VR, IOT and Data Analytics. We are solving energy issues of India by using un-utilised rooftops for solar, and by providing sense and control of every appliance in one's house.